What is Text Message Marketing?

Text message marketing is a way to communicate on your mobile phone by sending and receiving plain text messages. Other terms for text messaging include SMS (which stands forShort Message Service), texting, and mobile messaging.A short code is a number to which an SMS or text message can be sent. A short code is usually 5 or 6 digits making it easier to remember than a standard 11-digit UK mobile phonnumber.Your customers will text your chosen keyword to a short code in order to subscribe to yourcampaigns.Over 95% of phones are able to receive and send text messages. Most customers have unlimited text plans and will not have to pay to opt-in to your list or receive offers from you.

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