Your website is a powerful marketing tool. A well maintained website can help Benefits of Website you gain a competitive advantage in your industry and improve your business image. Developing your web site offers many benefits including helping you get more leads and prospects, increase sales, enhance your professional “brand,” and improve your customer service.
But surprisingly, according to various recent studies, just about 50% of all small businesses don’t have websites. (Read our blog post when you have time.)
Below are 18 benefits of a website for small businesses you may not have thought of:
1. Improve Your Advertising Effectiveness
Placing your website address on all of your promotional material will help you gain additional exposure and encourage the visitors to first check your site for the information they are seeking.