There may be several reasons why you decide to redesign your site. Perhaps it is looking outdated or you need to improve your conversions. We focused on these 5 goals:
- Set us apart from our competitors We needed to distinguish ourselves from our competitors by honing our unique value proposition (UVP). We needed to tell our main user persona the problem we were addressing and how our solution was better than the alternatives.
- Site Must Reflect who we are We pride ourselves on being different but are website did not reflect our uniqueness.
- Maintain our search engine ranking We are in the first position for our main keyword and fall in the top third position for our secondary keywords. It was vital that we keep this search engine ranking position so that we did not lose web...