Here are just a few benefits that come along with creating a usable website for your small business. Let me know why you think it is (or isn’t) important for a SMB to have a website in 2011.

1. You stop being invisible. I’m not trying to be flippant, but by creating a website you stop being invisible to the people trying to find you online. More and more studies are telling us about the ROBO effect where customers are learning to research online before buying offline. They’re typing their problems or needs into the search engine of their choice and are researching the companies that appear for those queries. If you don’t have a Web presence, there’s no chance of you showing up and you never...