Malafaat Corporate Overview
Why “ Malafaat ”?
The word “Malafaat” itself defines our products, services, solutions and market presence. We are a nationally recognized, well established and financially sound company; known for its high-quality and widely accepted products and services.
Malafaat Advertising is dedicated to providing our clients with results-oriented advertising, public relations, and total marketing support. We are committed to providing products and services that benefit our clients in Saudi Arabia.
The mission of Malafaat Advertising is to provide results-oriented advertising, public relations, and marketing designed to meet our client’s objectives by providing strong marketing concepts and excelling at customer service.
We will maintain a financially strong, growth-oriented company for the protection of our employees and clients.
We seek to become a marketing partner with our clients in Saudi Arabia.
We desire to measure success for our clients through awareness, increased sales, or other criteria mutually agreed upon between the agency and the clients.
We are committed to maintaining a rewarding environment in which we can accomplish our mission.
To our employees, our most important resource, we offer:
A healthy, enjoyable, exciting, and motivational work atmosphere in which individuals are empowered to take on responsibility, develop and present ideas, educate themselves and others, and use their talents and abilities to their fullest capacity.
We will continually promote teamwork, quality improvement, and excellence in all phases of business.
This environment is upheld and promoted by open and direct communication, availability of information resources, and an organizational-wide commitment to motivating employees to reach their maximum potential in everything they do.
To our clients we offer:
A professional marketing system that provides the highest standards of quality and efficiency where service, creativity, reliability, and integrity are the hallmarks of every aspect of our work.
Our effort is to ensure that we are satisfying the client’s needs and providing materials that are strategically on target as well as having the ability to produce superior results.
Through creative thinking and strategic planning we will reach the marketing objectives of our clients.
We expect to be accountable for helping our clients obtain measurable goals, which may include (but are not limited to) sales or awareness.
To our future:
As we build our Company and our relationships with our partners, we will continue to focus on the long-term health of our company through steady and controlled growth and search for new and creative ways to work.
Learn & Innovate
We are a knowledge-driven enterprise. We strive to expand the boundaries of knowledge by developing and promoting research. The yardstick to measure our success is the effective use of knowledge, skill, creativity, innovation and teamwork of our employees.
Our employees are free to apply their creativity, skills and talents while developing innovative solutions for the benefit of the society. Our people flourish with a sense of pride, dignity, and accomplishment.
We believe our destinies – that of ourselves, our clients and the community – are intertwined. Our view is holistic.
Dedicated Talent Management
Our people are our most valued asset. We recognize exceptional talent and happily move them throughout the organization. We strive to develop leaders and diligently pursue development programs
Commitment to excellence
We relentlessly pursue excellence in all our activities by continuously raising the bar. We drive our team to deliver superior quality solutions by ensuring that the defects and deficiencies do not get masked and fix the problems permanently whenever they arise.
Have audacious goals
We believe it is essential to think big to grow big. Our people are encouraged to have audacious goals. We think differently and constantly seek better ways to serve our customers.
Discipline & Frugality
We believe discipline & frugality are quintessential constituents of progress. We spend money only on things that matter and discourage our clients from spending money on unproductive unworthy causes.
Standards of conduct
We greatly value and respect personal and professional integrity. All our activities must be conducted with honesty and integrity and adhere to our CSR(Corporate Social Responsibility) principles.
Respect for people
We treat our employees with respect and dignity and will always remain committed to preserving their rights. We provide them a safe, healthy and pleasant environment to enable them sustain high motivation.
We respect our people’s desire for growth and accomplishment regardless of their position. We value good performance and reward it. We always seek prudent and transparent decision-making. We deal with them with utmost honesty and consideration and are receptive to suggestions and constructive criticism.
CSR is an integral part of our policy. We aim to aid society through our products and services. We firmly believe that we are an integral part of society and our investors, employees, customers, and society benefit from our business.
The human race is no longer left with unlimited resources. With many life-sustaining resources increasingly facing depletion, sustainability has become a choice for our survival. We are determined to utilizing our resources responsibly with great respect for the environment by considering sustainability the most quintessential factor.
Integrity is always choosing and doing the right thing. We understand that it demands courage, conviction and above all accountability. We earnestly strive to deliver superior results, in compliance with commitment to our clients. We are honest in projecting our capabilities and will never make hollow promises to mislead the clients. We practice what we preach, if it’s not good enough for us then it’s not good enough for our clients.
We respect our clients’ legitimate right to have confidentiality of information. We will always ensure that our purpose in seeking information is morally defensible.
Our clients are our first and foremost focus and they always deserve the best. Our success is determined by the success of our clients. We earnestly strive to understand their needs as well as expectations and fully commit our resources to help accomplish their goals.
Driving competitive advantage
We are concerned about the competitive advantage of our clients. We look into all the relevant systems & criteria while exploring possibilities for them. Our decision-making is based on proven techniques and sound judgment to ensure our clients’ strategic success.
Client value creation is our critical goal. We seek to deliver palpable change, not just ideas. We adopt ideal standards for client value creation so that our clients achieve tangible results.
We know that we live in a highly inter-dependent world. We value our relationships most highly. Our views on relationships are sublime, holistic and long-term. Our relationships – internally and externally – are built on the foundation of mutual respect, trust and timeless values.
- More than 15 years of consistent technology innovation and execution in application, Advertising & Marketing Services & Media Production & Web/Mobile Development
- Most comprehensive and widely-deployed service delivery management portfolio
- 1000+ customers in the Middle East
- Multi-cultural people