Online marketing is not only the way of the future, but it’s the way of the present because it’s aligned with the way people make purchasing decisions today.
The customer buying cycle has drastically changed over the past few years. Consumers are no longer as affected by traditional marketing tactics, like billboards, flyers, and TV and radio ads.
Instead, they are now researching products and services online before they buy.
They’re comparing prices, reading reviews, and finding answers to their questions online.
They want to be in charge of their purchasing decisions—and their first order of business is researching extensively on the internet.
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