Before broadband technology became widespread in 2004, websites were used primarily for marketing and informational purposes. A website functioned more like a brochure; you put one up to stay ahead of the competition. But there wasn’t much thought and purpose behind the content.
With the growth of the Internet, the influence of social media and the popularity of mobile devices, the website has become a crucial tool to build your business.
- Share Your Story – According to Nobel Prize winning psychiatrist Daniel Kahneman, consumers patronize brands they can align their values with.
A website is a great way to share your story; tell your audience why you started this business, your goals and what you hope to accomplish with it.
- Get Clients – It’s not enough to have a rock star online profile. 36% of clients prefer to deal with businesses that have websites. By contrast, only 21% will work with businesses without websites.
A website gives you the platform to highlight your experience and expertise.
- Find Your Team – Are you looking for people to help you run your business?
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